In need of tools, ideas and tips to boost your real estate sales?
Being a successful realtor can be truly challenging in a competitive world of real estate. Since 89% of homeowners sell their property through real estate business, the agents need to stay on top of their game to properly attract their clients. If you correctly lead your client through the purchasing process, referrals would follow, thus ameliorating your reputation. Chris Murray, a successful real estate agent, explains that in order to become a good agent you need to ‘make sure that others talk about the incredible experience they had while working with you.' To achieve your goals, you need to keep a number of things in check. Here is a list of tools every realtor needs to pay attention to in order to beat the competition:
1. Be equipped
To save time, money, and beat your competitors, you need to utilize the best resources available. Luckily, there are a number of software applications that can help you stay organized and structure your business correctly. Here are a few options that are available to you:
A software application designed for note-taking, archiving, task lists, and organizing. Instead of storing all the information, such as property detail, client information and appointments in your notebook, you can easily take advantage of this took to keep everything in check. What’s great about this app is that you can communicate with your clients by sharing your notes; however, this can be done only by allowing the clients to access the documents.
is an app that lets you find tenants, view credit history and sign leases. The app helps you to advertise your property, creating a list of potential clients along the way. It also lets you discover the profile of your tenants, including criminal records and eviction reports. With the help of Avail, you can get you a tailored lease that can be signed with an e-signature. Furthermore, the tenants can use the app the report any issues and submit maintenance requests.
centralizes your deal data and concentrates on value-added activities. It also aims to improve transparency and increase accountability. Its powerful deal analytics leverages your data to decrease the enterprise risk.
is an app that lets you manage your rental applications and negotiate prices between tenants and landlords. It automates all the rental tasks from submitting personal information to customer offers and e-Signing of rental agreements.
is a platform where you can sublet your property. It’s absolutely free of charge and guarantees regular rent payments. The app also customizes all the documents and provides fraud protection for every transaction. Flip also lets you choose your clients only from a pool of qualified applicants.
is your ultimate guide for buying and selling homes. Reali buyers also receive a cashback refund for the entire Buyer’s agent commission, which is usually 2-3% minus a flat fee.
is considered as the best real estate app by many. This app allows you to upload documents for your clients and lets them sign securely. Dotloop also collaborates documents and aids real estate professionals to manage tasks. Dotloop is not only free but also is available on multiple electronic devices.
allows real estate agents to measure the floor plan of any property. The app uses augmented reality scanner with a laser to take measures of all floor plans. The results are exported to an image file, to provide you with the best results possible. And as a bonus, this app is completely free!
offers an insight into customer satisfaction. Positive reviews can provide evidence for your solid reputation and help attract new clients.
is another visual tool that can help you organize your work life. With Trello, you can organize boards, lists and create a platform to collaborate. As a realtor, you’re constantly organizing tours and doing your best to meet the demands of your clients. Platforms such as Trello allow you to integrate other collaborative software such as Slack, giving you the possibility to be as efficient as possible.
is a tool that allows you to store all the details safely. Forgetting your password is not uncommon when you have tens of different apps and websites running. With LastPass, you can keep track of all your accounts without spending hours to restore them. This software remembers all your passwords and usernames and is absolutely free of charge.
Mortgage calculator lets you conduct your business without using excel formulas and unnecessary training tutorials. With this tool, you can calculate the mortgage within 5 seconds and send the information to the client within 20 seconds.
2. Keep in touch
Finding creative ways to stay in touch with your past clients can also be beneficial. The overall goal is to remind the clients of your extraordinary service, which ultimately can increase the likelihood of more referrals. Furthermore, you can create opportunities for your business partners, and they can also do the same favor for you in return. For example, your past client is in need of legal services and you just happen to have a friend who’s a lawyer; this can go vice versa.
1. Send Former Clients an Update of New Offerings
Sending former clients a list of new offerings can also pay dividends. Kramer, a real estate agent, says that buying lunch four times a week for previous clients can deliver about 10% on return on investment, compared to only 2% on return on investment in cases where you just send out postcards. By engaging with your past clients, you can also learn more about new listings and predict which homes would be on the market soon.
2. Send Other Reminders to Former Clients
Following up with your previous clients do not have to be limited to dinners. You can also send market updates, just-listed cards, just sold-cards, and birthday/holiday cards.
3. Understand the Diversity of Your Clients
To see the diverse background, start by taking a good look at your own resources. Identify the strengths and try to utilize them to the fullest, at the same time recognizing the weaknesses. It’s crucial to get out of your comfort zone and try to understand the way other people think. Take the age into an account, identifying ways in which your clients prefer to communicate, whether it’s phone calls, texts, emails or other means.
3. Harness the power of images
1. Use virtual reality tours
“95% of home buyers use the internet to look for homes”
This figure alone should give you an impression of how important are high-quality videos. Furthermore, 51% of people buy the properties they found online. As a result, VR is becoming one of the most promising tools for real estate marketing. VR continues to develop new features, planning on adding senses of taste and smell in the future. There are a number of benefits to using VR if you’re a real estate agent. It’s known to
Implementing Virtual Reality Tours can:
Improve Online Communication
Turn Imagination into Reality
Increase Site Traffic
Offer Global Reach
VR allows international buyers to view the property without having to travel long distances. It also gives you the chance to stay at the office and save travel time. Virtual Reality Tours are perfect as they’re available 24/7; this way, you can continue making sales even in your sleep!
2. Create a Staging Guide
To attract more clients, you need to properly decorate and set the interior. Finding the right options can be difficult as your design supply might be limited. Professional home stagers found that properties that are staged spend about 80% less on the market than the ones that aren’t. However, staging homes can be quite expensive and on average cost nearly $6,000. By having a guide, you can forget the expensive home stager and maximize your own profit.
The seller will receive detailed instructions on how to arrange the place without breaking the bank. The staging guide will inform the seller on how to choose colors that appeal to a wide audience, advice on furniture choice and even explain what not to use when staging a home.
Buyers can make up their minds about a home within the first 7-10 seconds. Keeping this in mind, first impressions are vital to the client experience. By using a staging guide, you will not only save the seller’s money but also boost the value of the property.
3. Don't forget about Matterport
Meero has partnered with Matterport to produce the best Virtual Technology available on the market. Matterport specializes in scanning using 3D technology. These scans are uploaded to the cloud afterward and processed by different algorithms within a time span of only a few hours. All the scans can be viewed from multiple angles, making the experience of your buyer even more realistic and impactful.
4. Master Real Estate Photography
“Listings that utilized professionally taken photos generated an increase of 139% in clicks compared to the listings with poor quality photography”
Even though more clicks don’t necessarily lead to more sales, they can surely lead to finding the right buyer. Professional photography is an excellent way of improving your portfolio and surpassing the existing competition. Hiring a professional and taking advantage of their photography services can save you time and money. Trying to find a professional photographer can be quite stressful and time-consuming.
At Meero, we’re specializing in making your photography process flawless.
Meero can deliver new content by making it
Consistent at any scale
With limitless capability
Thanks to its adaptable and scalable solutions, Meero can provide prime real estate images delivered in less than 48 hours.
4. Curate your online and offline presence
1. Optimize your Facebook Business Page
Facebook is another source that can bring in more clients. In order to get more business, you need to optimize the page, this way your client won’t struggle with finding the right information. Make sure to complete multiple bios and use a good profile and cover photos. In addition, include that would get home sellers and buyers directly into Facebook using a landing page software.
2. Get a Google MyBusiness Account
Once you can verify your business with Google, your real estate business will show up on the search results of real estate and maps. You can easily do that by utilizing Google My Business. To achieve your goals, implement correct SEO strategies to reach your target audience.
3. Get a Blog
Starting a blog on your website related to real estate news can only bring in more profit and interest to new clientele. By adding content that engages the local community, you can create value and act as an informative tool. To find more ideas on what to write about, you can use the Google Keyword Planner or SEMRush tool to find the exact keywords or phrases. Make sure your articles target the desired audience and try getting them on the first page on Google. To do that, you need to make your title specific enough; for example instead of ‘New York Real Estate,’ you should write Condos on New York with Good Gyms.’
4. Upload your Listings on Youtube
To make things even further, you need to start a Youtube channel. You’ll need to include the photos, taken by professionals, of your listings and add all the necessary descriptions along with them. Don’t forget to insert your contact information with a call to action such as ‘Call Your Local (Insert name) Real Estate Professional at (insert phone number).
5. Boost Your Blog Posts on Facebook
Once the blogs are ready for your website, make sure you share them on your Facebook page as well. You can boost your blog by using the blue button and get started with Facebook ads. To get the best results, try advertising to people who live in your area, and use the behavior targeting feature. Usually, it’s recommended to spend $5 per day on paid advertisements.
6. Use Google Adwords
To be a successful real estate agent, try incorporating tags or retargeting marketing in your strategy. The idea is to tag people who visit your website and then show them ads when they visit other websites. This strategy is extremely effective when you want to retain users that expressed an initial interest in your business.
7. Execute Geographic Farming Strategy with the Help of Print Marketing
Print Marketing might be a useful tool in some cases. Just think of the turnover rate, demographics, competition, quality of flyers, and the duration of print marketing strategy. After analyzing all the aspects mentioned earlier, you should calculate your expected ROI and how much will you earn from print marketing.
8. Visit Local Business Meetups
By going to these business meetups you can engage in meaningful conversations and develop professional relationships. There, you will meet people from different business spheres and make some strategic networking decisions. The idea is to learn how to work efficiently and effectively.
9. Optimize your LinkedIn Profile for Local SEO
With over 450 million users on Linkedin, it’s essential for you to show your profile in the best light possible. It’s also one of the first links that pop up on google search. Making sure you invest in a professionally taken LinkedIn photo is vital for your reputation as a real estate agent.
10. Have a Scalable CRM
Creating new contacts and retaining the ones you already have is the bread and butter of this business. One way to do this is by utilizing a good CRM tool. A great Customer Relationship Management tool like Freshsales lets you use their services absolutely free of charge, with an option to upgrade with additional features. This tool is proven extremely beneficial in the past as the costs are low and the payoff is high.
11. Use Real Estate-specific Websites
If you don’t want to waste time and optimize all the processes, you should sign up for a tool like Placester. The platform provides solid tools, such as Internet Data Exchange integration, different email functions, and lead generation features, designed specifically for real estate agents. Placeseter is absolutely free to all members of the National Association of Realtors.
12. Make Sure to Check Your Online Reputation
When it comes to the real estate market, reputation is everything. Your potential clients will probably do their research prior to getting in contact with you, so making sure your online profile stands out in the best light is essential. In addition, double-check your social media, refining all the comments you have made, and try to avoid any commentary on political issues as it might alienate some of the potential clients.
13. Communicate Quickly and Reliably
Don’t forget that it’s the little things that matter. Try to respond to clients within minutes and answer all your calls. Even if you don’t recognize the number, still don’t hesitate and take the call. It’s too easy to postpone responding to all the emails and calls. So instead of putting it off, just do it.
14. Pick the Right Brokerage to Sponsor to Start Your Career
Once you get your license, you need to find a brokerage to sponsor you. Finding a brokerage that has successful agents and a good vibe when you come to the agency is important. It’s best to find a brokerage that offers a comprehensive agent development program that includes continuing education courses, a mentor, referrals to new client lists and a marketing budget to kick start your career. Finally, make sure to create a business plan together with your broker.