Finding your passion and your niche with photographer Juanma Jmse

Photography
Apr 16, 2020 द्वारा Monica Linzmeier
5 MIN

© Juanma Jmse

Today, we’re heading to Madrid to get to know Juanma, a 25-year-old Spanish photographer who has made a living off of his passion. Originally photography was simply a type of creative expression, but his vision and particular style have allowed him to develop his craft into a full-time career. In the past seven years, this hobby has grown to encompass training in different types of photography and a master’s degree in graphic design that has helped him broaden his visual culture. 

This is part of our Photographer of the Week series. To view more stories from inspiring photographers around the world, just click here

JuanmaJsme Photographer

© Juanma Jmse

Finding his passion and his niche in sneaker photography  

Years ago, Juanma wasn’t taking photos to make money, he was using it as a channel to express his feelings. Naturally curious and drawn to the world of audiovisual, he practiced many different techniques and styles, which helped him develop his craft and avoid pigeonholing himself too early. 

Fast forward to when he decided to specialize in his craft and to let his work be defined by his passion: shoes. 

After years of fighting for a purpose, I have been able to specialize and work around my two passions: photography and sneakers.

-Juanma Jmse

His unique eye for sneaker photography and his love for his city, his people and everything around him has served him well. With a growing Instagram fanbase of 14.4k, he has a promising career ahead of him. His Instagram is full of his two principal types of photography today: 

“I could say that my style is multifaceted and I wouldn't like to be labeled, although there are two styles of photography that are characteristic of my style: products and landscapes. I practice both of these styles outside of my work and they are what motivates me to do new things.” 

Social networks are an important element in the life of any artistic audiovisual professional. Maintaining a social presence requires daily content and brands need images to be able to sell. In his case, he has made quite a bit of work exclusively destined for social media. But it has been more than just a platform for work. It has served as a connection with other professionals, inspiration and a gallery for his work.
 

JuanmaJsme Photographer

© Juanma Jmse

 

Getting prepared for a day of shooting 

When he sets out to shoot a new product, he prepares his equipment but more importantly, he studies what he is going to be working with. If he’s going to work with people, he studies their poses, their features and the expressions that characterize them. Similarly, with products or other items, he will research it before shooting, making sure he’s taken note of all the characteristics that need to be captured. 

The information creates a connection that is very important to convey through images.

-Juanma Jmse

He goes through this process with the aim of portraying the essence of the product. An important thing he tries to communicate is the first impression a product or a model makes on him when he begins his research and tries to maintain that. 

Even with this prior preparation, however, he maintains that you need to be flexible while working. Especially in the case of shooting photos of football players for example. Working with players is complicated because oftentimes he is only given 15 minutes to get the shots he needs. 

JuanmaJsme Photographer

© Juanma Jmse

How he’s learned along the way

Failure is a crucial part of the learning process. It's how you realize what you didn't do right and how you can correct it. 

-Juanma Jmse

Now, with years of experience under his belt, he’s learned a few things, from his biggest failure to his greatest triumph:  

“My biggest failure as an artist is the time or relationships I've lost because of my ego. Whatever you are, never forget where you come from… Without a doubt, my greatest success is being able to interact with people I admired as a child for their work. And fortunately, today I can learn from them and carry out projects together.”

And he’s now in a position to be able to give back to those who are following in his footsteps the same way he looked up to others. From the most basic advice like making sure all of your equipment is perfect and to double-checking that you haven’t forgotten something before a shoot, to more profound advice for those eager to get started. 

Juanma wants to remind people that as hard as it sounds, photography, apart from being a hobby for many, is a business. He has good advice that applies to anyone in the creative sphere, he encourages aspiring artists to value their time and their work.

Especially since we are in an industry where not everyone values what we do and we are responsible for showing our own value. 

-Juanma Jmse

He argues to not let anyone or anything tell you that you can't achieve your dreams. 

“The best quality a photographer can have is the ability to convey. Often an image does not attract your eye because of the technique, but because of what it conveys. Those images will be the ones you will never forget.” 

JuanmaJsme Photographer

© Juanma Jmse

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