Grotesque Goods are Gorgeous
In the United States, 254 million tons of yearly waste will meet its fate in one of the more than 2,000 active landfills across the country. The first victims of this purge are often fruits and vegetables. There are laws that impose strict criteria on producers and any product that does not meet these expectations is considered unfit for consumption. It is therefore more than a third of agricultural production that will never reach a grocery store. In the U.S., this concerns about 40% of the food produced.
Startled by this maddening observation, New Yorker Sarah Phillips founded the project "Ugly Produce is Beautiful" to denounce this situation she finds absurd. She explains, "Every year, more than two billion kilos of products in the United States are not harvested or sold for aesthetic reasons, these failing vegetables are abandoned in the fields to avoid the cost and effort of the harvested and left unsold, then left to rot in dump sites because of very slight defects that do not necessarily affect their freshness or quality. These rejected products are called "ugly" or "imperfect", or deformed products, twisted , misshapen."
As a photographer, she had the bright idea to restore the credentials of all these forgotten products. In a series of photos that are as creative as they are aesthetic, the artist stages the fruits and vegetables that have not been able to fill the beauty standards of the agricultural-food industry. A beautiful project, so don’t hesitate to appreciate the artistry.
Instagram Account: Ugly Produce Is Beautiful
«Ugly Produce is Beautiful» by Sarah Phillips