IN FOCUS

Newspaper Distributes Camera Inside It's Front Page

A Newspaper Camera

The international newspaper, Metro had an original idea to promote its annual photo contest. The newspaper, distributed in more than 20 countries, has organized every year, since 2004, the Metro Photo Challenge, an international photo competition with specific themes for each edition. The print media wanted to increase the number of participants in its competition and demonstrate that it was open to everyone, even those who do not have a camera. 

Therefore, a large-scale communication operation was prepared! The preparation was surely complicated , but the result seems of a stupefying simplicity. In Brazil, one of the countries in which Metro is distributed, a special issue was printed with a cover page that turns the newspaper into a functional camera. If the ingenuity of the designers who built this special issue are capable of mutating it into a functioning realistic-looking camera, it should be celebrated. The most striking thing about this operation is the quality of the shots made with the paper devices. As the video shows at the end of the article, the pictures are as good as any other basic film camera! 

 

A Successful Communication Operation

Each year, Metro Photo Challenge participants have several months to register and submit their photos, then between September and November, the local and public votes commence. Six finalists for each participating country are selected and announced in early December. Of these six, three are the choice of the public and three the choice of a local jury. The finalists are determined at the Global Grand Final Photo Challenge Metro and the winners announced in mid-December.

Thanks to this highly thought-out communication operation in collaboration with Artplan, the number of participants has increased significantly and the organizers have thus proved the accessibility of this contest, which they say is "the largest and most democratic".

23 May 2018 by Alexandre Nessler

Trending articles

MEERO STORIES

11 basic rules for photographic composition

A beautiful image is the result of good composition. Here, we are going to see an inexhaustive list of the principal rules which have been tried and tested over decades of photography. You need to have expert knowledge of these technical rules in order to feel free of them and to concentrate on the essentials, in other words “What is my aim in taking this photograph?”. These rules will be your toolbox and in order to absorb them better you need to test them for yourself.

01 Oct 2018 by François-pierre Bruiet
MEERO SCHOOL

6 tips on how to become an HDR photography pro!

High Dynamic Range or HDR, you’ve heard it mentioned a million times, but what exactly is it? Well, it's simply a photography technique that gives a picturesque and unusual effect to your photos. Follow these 6 tips to become an HDR guru! - And don't worry it doesn't have to break your bank account!

05 Oct 2018 by Baptiste Le guay

Similar articles

MEERO STORIES

The Newest Updates to Your Favorite Photo Editing Softwares!

Even if you’re not a professional photographer, as soon as you hear "photo editing", you immediately think of the Adobe software: Photoshop! And you're right, as the undisputed market leader, Photoshop is used by the majority of professionals because it allows you to make thousands of changes. But there are other options, many of them!

09 May 2018 by Lisa Scarpa
MEERO STORIES

11 basic rules for photographic composition

A beautiful image is the result of good composition. Here, we are going to see an inexhaustive list of the principal rules which have been tried and tested over decades of photography. You need to have expert knowledge of these technical rules in order to feel free of them and to concentrate on the essentials, in other words “What is my aim in taking this photograph?”. These rules will be your toolbox and in order to absorb them better you need to test them for yourself.

01 Oct 2018 by François-pierre Bruiet