Hospitality Times state that hotel conversion rates are about 2-3%, with over 95% of all visitors abandoning their booking before paying for a reservation. Although the hotel websites might be good at attracting traffic, they fail to retain users’ attention, which explains such low conversion rates.
Photos are the most important part of marketing for your hotel online. They're easy to do, and have an enormous impact on ROI. Here are the key ways to prepare your hotel for a professional photoshoot.
Every hotelier knows about the importance of reviews. But most of the time, what really matter aren't what people have written about you, but the images you're putting online of your own premises. Here are the stats that prove it.
Click through rate and positive comments increase, clients' satisfaction: SOLOCAL explains how and why they trust Meero with the production of their retail's photoshoots
Hospitality industry is constantly evolving. A recent report by Adobe Digital Insights showed that 61% of leisure arrangements are made online. These statistics go on to show that in order for your hotel business to thrive, you need to put emphasis on digital marketing.
Adverts are becoming less and less effective, and your target wants new types of online media. This article is here to help you build a consistent brand content strategy