The power of virtual reality tours in real estate

Nowadays, new tech is being introduced all the time and changing the face of industries. In real estate, the most recent technological developments are virtual tours and virtual reality (or VR). At the moment, virtual reality is created from plans created in 3D and then using a helmet and remote to create this virtual world. Today, you can’t afford to run your real estate business without virtual tours on your site as they help clients to see exactly what they want, which helps them to be more decisive when buying. In addition, VR allows you to view a house without having to physically move.

The Figures

  • 95% of home buyers use the Internet to look for homes**

  • 51% of people buy homes that they found online, so adding VR to this seems like the obvious next step*

  • 71% of Millennials are positive towards the use of VR, this is unsurprising as most Millennials are quick to adapt to new technologies. On the other hand, older generations might take a bit more convincing*

  • Most people looking for a house visit on average between 5 and 7 homes before settling on one. Virtual Reality could really cut down the time wasted viewing properties that people then don’t want to buy***

  • Already 77% of clients want to do a virtual tour before doing a ‘real’ visit*

  • 68% of clients want to see what their furniture would look like in their new home*

  • 62% of Americans now choose their real estate agency on which one provides 3D virtual reality tours*

Benefits of using VR for Real Estate Agents

Virtual reality kitchen

  1. Saves Time

Using VR could really help real estate agents save time; especially for properties that are remote. This technology can be used to view properties abroad or in remote, rural locations. Buyers can click on bedrooms, the kitchen, bathrooms, etc. to give them a clear, 3D view of each room. VR saves real estate agents time and resources that could be spent scheduling an open house, acquiring new clients or retaining loyal customers!

  1. Better online communication

VR allows for better interaction online as clients can comment on any aspect of the property. For example, a client could ask about the type of flooring or insulation. This helps the agent because you can provide feedback in real-time and from the comfort of your office!

  1. Turns imagination into reality

You can guide potential-buyers through a property with a virtual tour to see what the project will look like once it’s finished. Buyers can then leave comments before construction starts or is completed. Aiding your clients to visualise each property also builds emotional connections and engages them more efficiently than 2D photos.

  1. Increases site traffic

In addition, VR holds people’s attention for longer than plain text or still images. This will increase traffic on your site. VR will also help potential buyers visualise themselves living there more easily. Interactive tools within the VR, such as mortgage calculators, can urge a potential buyer to make a deal.

  1. Offers Global Reach

Arranging property visits, showing the clients round the property and negotiating terms and prices, is not only extremely time-consuming, but with VR it now doesn’t matter where your client lives. VR helps you to showcase properties even to long-distance buyers. This allows you as the real estate agent to work with more clients and process more inquiries and all from the comfort of your office desk!

  1. Saves money

Investing in 3D virtual tour equipment may seem an expensive output of money. However, it is a valuable investment. Not only are you staging properties, but you are also providing high-quality images. The power of 360-degree videos and computer graphics is invaluable and all it requires is a panoramic camera and basic editing.

Benefits of using VR for Sellers and Buyers

Virtual reality living room and dining room

  1. Time saved for buyers

Property tours aren’t always easy to coordinate. If you’re viewing several properties they might not all be in the same neighbourhood. VR might not completely replace physical property viewings, however it could become the first round of property viewings for buyers. Furthermore, you can view properties on the other side of the state, country or world!

  1. No rush

You can take as much time as you like to view a property, without feeling rushed by the agent or seller. You can also review the property more easily.

  1. Tours available 24/7

Moreover, using VR in real estate means that all listed properties are available to view around the clock. With the help of VR headsets, homebuyers can visit properties at any time of night or day  without a real estate agent present.

  1. No need to keep your home pristine

To increase your chances of selling your property, agents usually recommend deep cleaning your home to make it as appealing as possible. However, it’s difficult to keep your home pristine for several days or weeks. Sellers are even sometimes forced to move out of their home during visits. With VR you can tidy up your home once, shoot the property and then carry on life as usual!

real estate photographer

The future of VR

Soon VR will even be able to simulate tastes and smells. During a virtual reality visit of a property, the potential buyer might smell freshly baked cookies in the kitchen, this will subconsciously affect their opinion of this room. In addition, haptic technology (VR touch) will simulate the feeling of touch in virtual reality. The potential buyer will be able to feel the texture of the walls and furniture! VR experts are committed to creating as real an experience as possible in order to make virtual tours almost identical to physical visits.

Matterport + Meero

Virtual reality Matterport and Meero

For an optimal virtual reality experience, choose Matterport, specialists in real estate 3D. The Matterport 3D Pro can scan a property in 3D at a glance! These scans are then uploaded to the cloud and automatically processed by different algorithms in just a few hours. After these scans are amalgamated and can then be viewed in Dollhouse View from outside, from inside or in Floorplan View (2D).

Virtual Reality Matterport Dolhouse View

Dollhouse View

You can then integrate or share your video on your website.

Virtual Reality Matterport Inside View

Matterport has developed a partnership with Meero. The idea behind this collaboration is to integrate Matterport's 3D technology with Meero’s floor plans and virtual tours. This partnership not only diversifies Meero’s services, but also brings Matterport new clients.

These virtual tours are already being implemented and are becoming increasingly essential in the real estate sector as they accurately inform potential buyers. Investments in R&D (research and development) are so advanced that soon it will be impossible to tell the difference between VR tours and ‘real’, physical tours. The key is a huge reduction in customer fees and major organisational changes for all real estate professionals.

Here’s an example of how Matterport creates virtual tours for real estate agents and helps them reach out to potential clients with the help of VR technology:

Video Credit:





29 Nov 2018 by Baptiste Le guay

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