Being in Real Estate isn’t easy and I praise each and every agent that works in the industry. Competition is high and keeping up with technology isn’t always as easy as it looks. However, in order to stay in the game, all aspects count, most importantly the photography involved in the presentation of the listing. The quality of your photos play a lot on the leads you make and the decisions of your customers. Especially since 90% of the information processed by the brain is visual.
Only 35% of agents use professional photographers. Get one up on your competition. However, I get that it's not easy finding the right photographer to photograph what you want, when you want. Several problems arise when considering a professional photographer. Without having special knowledge of photography, how can you be sure you’re choosing the right photographer at the right price? Beyond that, it isn’t necessarily easy to set aside the time needed to undertake a tedious search for an available and effective photographer. If you don’t know what criteria you need to find the right person, remember these points:
1. Photographer experience
Photography isn’t necessarily learned in a school or in books - the secret to learning photography is practice and creativity. A photographer with years of experience in this field and in the real estate sector will have more credibility and their work may be more effective for your needs.
2. Listening and understanding
A good professional photographer is also a person who understands the direction you want to go in. It’s absolutely necessary for the photographer to make it a priority to listen to your needs and be ready to respect your guidelines so as to better meet your desires and make the most of your assets. Nevertheless, professional photographers with experience have an interesting point of view and their advice may be useful in some cases, if you do have questions of course.
3. Importance of equipment
It’s not the tools that make the photographer... but the tools certainly help. The goal is not to be attracted to the photographer who has the most equipment and lenses at his disposal but to check that their equipment allows them to comfortably meet any type of request you may have.
We often forget that the work of a professional photographer is not limited to being behind the camera. Most of the work happens in the editing process after the shoot itself. Photographers spend a lot of time editing photos for a more qualitative result and a better harmony between shots. The editing time is an important point to discuss with your future photographer to ensure that it matches your deadlines and that the photos are delivered when you want. Do watch for the type of editing your photographer works with or does: each has their own techniques and colors used. Make sure to ask and establish what type of end result you are looking for.
5. The price
The question of cost is more complex because it varies greatly depending on the number and demand. For an order of ten photos and a session of about an hour, the prices are generally greater than $100 and can very quickly go up to several hundred dollars depending on the experience of the photographer and the size of the property.
There's a solution to ALL of this
There are sites that allow you to get in touch with professional photographers. It’s convenient to have quick access to a wide selection of photographers but not all these platforms have a detailed description of the photographer to help you make the right choice, although even with a good description, the decision is difficult. The company Meero offers a service that greatly facilitates your search for the right photographer and that guarantees a result that meets your expectations every time.
Meero finds the perfect real estate photographer for you
Meero finds the photographers for you! In collaboration with nearly 40,000 photographers around the world, vetted and approved of high-quality work, Meero is responsible for finding the photographer closest to the location of the shoot and transmitting the details of your order.
Meero is also responsible for all post-production and editing! Thanks to an AI algorithm developed internally, the photos are all edited in the same way and therefore have the same rendering each time. This means you can really bring out the value of your property. Delivery of edited photos is done 24 hours after the photoshoot. That's our wait time guarantee: if you order your photoshoot on a Monday for Tuesday, you will receive your edited, HD photos on Wednesday!
Obviously, different products, packs, and subscriptions are available to best meet your needs. We can provide photos, video, 360 VR panoramas or drone aerial video shoots.
If you still don't know if it’s worth calling a professional photographer, feel free to take a brief look at these amazing statistics