The hospitality industry is constantly evolving. A recent report by Adobe Digital Insights showed that 61% of leisure arrangements are made online. These statistics go on to show that in order for your hotel business to thrive, you need to put emphasis on digital marketing.
Adverts are becoming less and less effective, and your target wants new types of online media. This article is here to help you build a consistent brand content strategy.
If you want your brand to get noticed online, you need to post your own content, and you need to know how to do it well. Here are some tips on what, how and when you should post to turn content into sales.
Professional photos are crucial for your listings because they not only show clients the accommodation, but they increase your click-through rate, the number of your reservations, and your revenues.