DIGITAL MARKETING

What's the future of hotel marketing?

The hospitality industry is constantly evolving. A recent report by Adobe Digital Insights showed that 61% of leisure arrangements are made online. These statistics go on to show that in order for your hotel business to thrive, you need to put emphasis on digital marketing.

17 Jun 2019 by Pauline Gabrielli
E-COMMERCE

Product video is the future of e-commerce

With 31% of purchases being made after viewing a product video, it should be an essential part of your e-commerce strategy.

10 Jun 2019 by Pauline Gabrielli
E-COMMERCE

What are the conversions levers on product pages?

The average conversion rate of eCommerce stores was only 2.86% in 2018. In order to increase this percentage, your business needs to pay close attention to a number of different visual elements that facilitate conversions.

24 May 2019 by Pauline Gabrielli
E-COMMERCE

The golden rules of product photography

93% of consumers say photos are the most important part of the buying process online. Here are the golden rules to getting them right.

20 May 2019 by Pauline Gabrielli
DIGITAL MARKETING

10 tips for creating a great inbound marketing strategy in 2019

If you want your brand to get noticed online, you need to post your own content, and you need to know how to do it well. Here are some tips on what, how and when you should post to turn content into sales.

20 May 2019 by Pauline Gabrielli