E-COMMERCE

How great product photographs influence e-commerce websites conversions

21.8% of the world’s population buys online, which represents 1.66 billion people. However, this huge amount of potential buyers is hard to convince, and as more and more people are entering this pool, more online businesses emerge every day, meaning you have a fiercely competitive market.

30 Apr 2019 by François-pierre Bruiet
REAL ESTATE

Home staging infographics: how to prepare a home before the real estate photographer arrives

Home staging, depersonalization, prime time to shoot: we created this infography which references all these points.

17 Dec 2018 by François-pierre Bruiet
REAL ESTATE

Future of proptech & investment in the US

From major startup fundraises, to the use of AI, machine learning, chatbots or blockchain: we've gathered data from various proptech's influencers and newspapers to give you a 360° view of the sector in the US and how it will evolve in the next 5 years.

27 Nov 2018 by François-pierre Bruiet
REAL ESTATE

Victor Lund talks about the innovations that are changing realtors' lives in the US!

Victor Lund is one of the founder of WAV group, a strategic planning firm helping realtors, capital markets, franchises, brokers for more than 20 years.

05 Nov 2018 by François-pierre Bruiet
PHOTOGRAPHY

11 basic rules for photographic composition

A beautiful image is the result of good composition. Here, we are going to see an inexhaustive list of the principal rules which have been tried and tested over decades of photography. You need to have expert knowledge of these technical rules in order to feel free of them and to concentrate on the essentials, in other words “What is my aim in taking this photograph?”. These rules will be your toolbox and in order to absorb them better you need to test them for yourself.

01 Oct 2018 by François-pierre Bruiet