E-COMMERCE

How great product photographs influence e-commerce websites conversions

"21.8% of the world’s population buys online, which represents 1.66 billion people"

However, this huge amount of potential buyers is hard to convince, and as more and more people are entering this pool, more online businesses emerge every day, meaning you have a fiercely competitive market.

packshot

©Meero

No matter the industry you’re in, from fashion to tech, cultural goods, B to C services and so on...you need to stand out and find creative ways to do so. Among the different strategies you can think of there is one that has a huge impact on buying behaviours: product photography.

Great Product photography is essential for convincing consumers to buy products

"90% of online buyers say that photo quality is the most important factor in an online sale"

product photography

©Meero

According to Justuno, 93% of consumers consider visual content to be the key deciding factor in a purchasing decision. Most importantly the quality of the visuals you’ll use to show how your products look is ESSENTIAL.

Etsy, “an e-commerce Website focused  on handmade or vintage items and craft supplies.” (Wikipedia), with a catalogue of over 60 million items, found that the quality of images was the most important factor in an online sale for 90% of its users!

etsy study on packshot

©Etsy

"78% of online shoppers want photographs to bring products to life"

Obviously photo quality is a must-have if you’re running an e-commerce website, but it’s not enough on its own. Nowadays people, especially the X, Y, Z generations, are looking for EXPERIENCES when buying online, which is why your packshots should be a reflection of your brand image and tell a story.

According to a study conducted by Big Commerce, 78% of online shoppers want photographs to bring products to life - they want to see the product as if it’s part of their own daily lives. Product photography has the power to narrate a story: what the brand is about, what it means to consumers, and why the visitor should care about it.

Meero packshot photography

©Meero

Knowing all that, you should be aware of the fact that buyers want “big” images. That’s a fact: large HD images are getting more and more common on e-commerce sites all over the world. Bigger images make sites look better, and furthermore enhance shopper’s experiences, which means more leads and more sales.

Boost sales and engagement with “enhanced” packshots

Ecommerce companies are trying to achieve one goal: “Recreating the offline shopping experience online.”

Use big images 

Having beautiful, high-quality images is not enough in 2019. Right now people want to see big images, different ways to discover the product prior to buying it.

"Using a larger product photo size on category pages increased sales by 9.46%"

A study conducted by Forbes has shown that 50% of online shoppers say “large, high-quality product images are more important than product information, descriptions or even reviews.”

mad packshot

©Made

The effect of larger images can be seen on both product AND category pages. As category pages images are usually tiny, increasing their size allows customers to see the details of every category, making the shopping experience more enjoyable. Mall.cz, Czech Republic’s second-largest e-commerce retailer, has seen a 9.46% increase in sales on pages with bigger product images.

Add 360° product views

"91% of individuals want the ability to turn products around in full 360° spin" - Adobe Scene 7

People are looking for stimulating & interactive shopping experiences. Having simple product photography is not enough. Adding 360° product photos is a great way to “recreate the offline experience online” and give the viewer the additional confidence needed to buy your products.

Did you know that 30% of online sales are returned? Companies have been focusing on how to reduce this rate without raising costs or changing their policies. As 360° & 3D photography are helping them to make more informed purchases, the return rate of the products using them was reduced by 50% and clients are 85x more likely to share a positive review than a negative one.

Ultimately, products using 360° views products have shown shown a 30% higher conversion rate than those without!

Meero is the premium partner for all your packshot needs

Since our creation in 2016, we’ve been working with prestigious clients all over the world producing photographs, videos, 360°VR and other visual solutions.

We’ve been developing a comprehensive offer for e-commerce & product photos to meet all your product photo needs no matter the volume or your location thanks to our worldwide network of 58,000 professionally-trained photographers. Not only do we provide the photographers, but we also edit and deliver every packshot back to the client in 24 hours thanks to our proprietary retouching AI.

Meero packshot photography

©Meero

Whether you need “basic” packshots with white backgrounds, more creative ones with different coloured backgrounds or tailored content to fit your situation, our solution is adapted to your requirements.

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30 Apr 2019 by François-pierre Bruiet

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