Success Story: How Retailer Alain Afflelou had a photoshoot turnaround of only 24 hours

16 Oct 2019 by Monica Linzmeier

Alain Afflelou, one of the leading optician and hearing aid franchises across Europe

Founded nearly 50 years ago by Alain Afflelou in Bordeaux, the Afflelou Group is now a household name throughout France and Spain.

With its network of 1,420 stores across 20 countries, the Afflelou Group meets the diverse needs of eyeglass and hearing aid wearers through a multi-format and multi-brand solution.

When they decided to take photos of their optician retailers across France and Spain, they needed a solution that could produce consistent and quality photography across frontiers. 

The solution 

In order to cover the retail photography for an entire country, Alain Afflelou Spain turned to the partner recommended to them by their French counterparts: Meero.  

[We chose them] for the technology they use, for the availability of the photographers, for the great feedback we received from Alain Afflelou France who also used them for the project.

- AZV, Communication Department, Alain Afflelou

The Afflelou team was able to access their photos on the online platform with as many accounts as they wanted, and were able to follow the progression of the photoshoots in their various stages. 

Through Meero’s proprietary AI technology and teams around the world, organizing photoshoots for the entire country was a breeze. 


The results 

In under two months, Meero was able to produce 300 shoots for all 300 Afflelou opticians across Spain and each photoshoot was available for download only 24 hours later on the online platform! 

Meero’s expertise in Retail and real estate photography ensured quick delivery, quality images, and consistent branding. To find out how Meero can help your retail company produce quality visuals for your brand image,  just click here!


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