DIGITAL MARKETING

The 8 Digital Tools Revolutionizing Real Estate

Contrary to what some industry professionals might think, positioning yourself positively for digital innovations in real estate does not necessarily mean shooting yourself in the foot.

On the contrary...

Being well informed of technological developments that could potentially "sink" the business in the future, it’s above all to take enough distance, to have an optimal field of vision and be able to aim just at the right time.

Today:

It’s absolutely impossible to ignore the digital world.

Some agents have already taken advantage of new digital technologies to diversify and modernize the services offered to their customers and to optimize their relations with them. 

If you haven’t started yet, here is the list of the best digital real estate tools. If you don’t use them, you will at least know that they exist  and will be able to select the ones that seem most relevant to you.

 

1 - Key points before starting

Let's start by recalling a few key points.

The purpose of these tools is to provide a faster and more efficient service. The evolution of the real estate sector is now pushing all professionals to transform the way they work.

Technology reduces distances and brings people closer together.

It is by optimizing this social link that you will succeed in obtaining the trust of your customers: today the experience must be personalized and the real estate agent must absolutely be transparent. But the ultimate goal of these digital tools is to save time.

On average...

A real estate agent dedicates 40% of their time to collecting information and administrative documents, which reduces their availability on the ground.  

 

2 - Various tools for specific uses

Predictions, information and geolocation

Of all the data that exists in the world, 90% have been created in the last 2 years.

Despite the very controlled use of personal data in France, in the United States it is another pair of sticks. Local legislation is less eye-catching in the use of personal data, some startups have emerged, giving the opportunity to access a large amount of data.
 

Smartzip

Smartzip lets you know who has the best chance of selling in your area, taking into account the professional and marital situation, the number of children or the level of indebtedness.

Video credit: Smartzip

 

House Canary

In real estate, the reciprocal sharing of data between professionals is not yet considered beneficial and the market datas remain difficult to access.

House Canary offers not only real estate appraisal, but also predicts future developments to make them available to professionals.

about house canary

​Image Credit : House Canary

 

State of play

Inspect & Cloud

This real estate application allows agents to do the inventory of fixtures from a tablet, with the possibility to send it in electronic version, to sign documents, to add photographs and to archive everything to find them easier. This also enables saving time by being able to email documents, have multiple inspectors and so on.

Credit video: Inspect & Cloud

 

Appointments and visits

Spac.io

Go paperless and capture visitor information automatically at your open houses. Spac.io integrates with most CRM software for easy follow up and no missed opportunities.

Spac.io about


Open Home Pro

Get more leads, and production from your open houses. Use Open Home Pro to organize notes about the property, collect visitor information, plus it will send automatic follow-up emails to those who visited the home.  

Open House Pro Website


 

CurbCall

An American startup that offers potential buyers the opportunity to reach the nearest available real estate agent to make a visit.

curbcall description

Image Credit : Curbcall

 

Signing documents remotely

Notarize

Writing and managing sales agreements in paper format can be a long and tedious task. Notarize allows for your documents to be notarized within minutes instead of waiting in endless lines.

Video Credit : Notarize

 

ZipForm

Allows for the signing of documents and the sending of transactions remotely and quickly.

Zip Form Features

 

3 - Apprehend the real estate of tomorrow

With the speed at which the sector is changing, it’s important to take into account all that exists, to mitigate the imminent arrival of other equivalent American actors.

These tools and digital platforms tend to rework the real estate sector by imagining solutions adapted to a constantly changing demand.

The objective is to be able to optimize the distribution of your tasks, by choosing the tools that you think are necessary, in order to create a homogeneity in your services.

They are real assets in the organization and management of your work. But keep in mind that if they can play on your added value, they will never replace a warm handshake, a confident smile or a friendly look.

19 Jun 2018 by Lisa Scarpa

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