Your marketing material, such as the photos and videos you share with the public, have direct impact on how your consumers view your company. They are an integral part of your business plan and employee brand. It is therefore imperative that you choose the right corporate photographer to show off your company and take your corporate headshots, corporate event photography, corporate videos and much more!
1. Why it’s difficult to find the right photographer
Finding the right corporate photographer to take photos of your company and your employees is an extremely complicated process. It takes time and organisation by the Office Manager, CEO, or COO. Not to mention the research to make sure that the photographer is experienced, professional, has the right equipment and is within your budget…
In order to make sure you get the right corporate photographer you will need to do some interviews to work out their pricings, etc. Next, you will need to review their portfolios to ensure the quality of their services and to find out more about their style as a photographer. This will help you get to know your photographer, ensuring that they understand your employee brand.
a) Ensure that the photographer has the right experience
Hiring a professional corporate event photographer with the right experience can make all the difference to the final result of your photographs. You need to make sure that the corporate event photographer has the ability to easily and quickly make any necessary adjustments to get the right shots in any given setting. A photographer with years of experience in the corporate photography field will definitely have more credibility and be able to adapt to your specific needs more than a recently qualified photographer.
b) Find a photographer who understands your company’s needs
You need a good listener, someone who understands your company and the direction it’s going in. The photographer must listen to you and be able to adapt to meet your needs and make the most of what they are shooting.
c) Examine the equipment used by the photographer
A bad workman blames his tools... A talented photographer should be able to make the most of any camera equipment, but it doesn’t hurt to have good quality equipment to make the photographer’s life easier! However, don’t confuse this with picking the photographer with the swankiest equipment, but instead just check that your photographer can meet your requirements with the equipment they have.
d) Don’t forget photo editing time
We often forget that a professional photographer’s time is not just spent on the job, but also in post-production. Most of the work is done after the photo shoot. Photographers spend a lot of time retouching photos to achieve a higher quality result across all of the photos. Editing time is an important factor to discuss with your future photographer to ensure that their editing style, time and prices match up with yours and that the photos are delivered on time.
e) Check their prices
Cost is a tricky question because is varies a great deal from shoot to shoot, depending on the photographer and the number of photographs required for the shoot.
2. Why it’s imperative to have a good corporate photographer
The aim of a corporate photographer goes beyond simply taking the photos. The photographer will have to work with the company to highlight its assets through images that convey the company’s identity and values.
a) Getting quality snapshots
It’s important that the photographer’s “eye” is sharp to get quality photos. Your photographer must have the right experience that allows him to properly frame the photograph, take the shots at the best angles and choose the background.
For the quality of the shots, it’s imperative that the photographer delivers consistent results, both in their photography and in the post-production work. Does their work and the images they produce look good? When it comes to retouching, you shouldn’t notice any changes in quality between the images. Be sure to pick someone who knows how to retouch; this involves adjusting the contrast, brightness, colour depth and brightness, to make it picture perfect!
b) Emphasising your company’s identity
It’s imperative that your photographer is aware of your company’s brand and values, and if not, they should investigate and educate themselves about your company. They should ask themselves the following questions in order to find out what image you want to convey:
What are your goals?
What are you known for?
What do you want to be known for?
If the corporate photographer hasn’t thought about these questions, then they are probably worth discarding. The best corporate photographer will know your company inside and out before the shoot and this insight should then be reflected in the photos, videos, virtual tours, etc.
c) Improving your employee brand
“95% of candidates inquire on the site of their future business before even applying for a job post”
Your corporate photographer should be able to convey your company’s brand and message to the public. Giving a brief and explaining your employee brand will help the photographer to better comprehend your company messages. If the photographer can help suggest great ideas for your photographs that portray your company well, then it is likely that they understand your needs and will provide awesome photos. A professional corporate photo should quickly communicate your employee brand. The same rule goes for corporate videos, which is also a tool for efficiently communicating with your audience in a dynamic, engaging way.
3. Meero’s Corporate Photography Service
Meero offers a service that will greatly facilitate your search for the right photographer and guarantee results that will meet your expectations.
Meero finds the photographers for you: with a bank of nearly 40,000 photographers around the world, quality tested and approved, Meero is responsible for finding you a photographer near to the location of your photo shoot and for relaying the details of your order.
Meero takes care of all the editing: using an internally developed editing artificial intelligence, the photos are all retouched in the same way, giving them the same rendering each time.
The retouched photos are then delivered within 24 hours of the shoot itself. This deadline is guaranteed. If you order your shoot on Monday for Tuesday, you will receive your photos in HD and retouched by Wednesday.
Meero’s corporate photography services cover all the visual needs for your company:
- Headshots: for individuals or teams
- Events: seminars, conferences, reports
- On demand: packshots, product videos, new office spaces