Hospitality Times state that hotel conversion rates are about 2-3%, with over 95% of all visitors abandoning their booking before paying for a reservation. Although the hotel websites might be good at attracting traffic, they fail to retain users’ attention, which explains such low conversion rates.
Visuals are essential when it comes to making a memorable statement.
Consistency in product photography is essential for the success of the company.
When deciding to order food, you first go through the menu, focusing mostly on the visuals in it. You then decide to go with the one dish you find most appetizing.
The hospitality industry is constantly evolving. A recent report by Adobe Digital Insights showed that 61% of leisure arrangements are made online. These statistics go on to show that in order for your hotel business to thrive, you need to put emphasis on digital marketing.
Online Travel Agencies now take up 76% of all online bookings. Professional photography makes sure that your hotel doesn't get lost among the competition.
Avec 31% des achats effectués après le visionnage d'une vidéo produit, difficile d'ignorer l'importance de ce format dans votre stratégie e-commerce
E-commerce is plagued by high return rates which reduce revenues. The most important strategy to reduce this is professional product photography.
Photos are the most important part of marketing for your hotel online. They're easy to do, and have an enormous impact on ROI. Here are the key ways to prepare your hotel for a professional photoshoot.