Author Alexandra Nadareyshvili



How to increase hotel conversion rates?

Hospitality Times state that hotel conversion rates are about 2-3%, with over 95% of all visitors abandoning their booking before paying for a reservation. Although the hotel websites might be good at attracting traffic, they fail to retain users’ attention, which explains such low conversion rates.

28 May 2019 by Alexandra Nadareyshvili

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What's the future of hotel marketing?

The hospitality industry is constantly evolving. A recent report by Adobe Digital Insights showed that 61% of leisure arrangements are made online. These statistics go on to show that in order for your hotel business to thrive, you need to put emphasis on digital marketing.

17 Jun 2019 by Pauline Gabrielli