Hospitality Times state that hotel conversion rates are about 2-3%, with over 95% of all visitors abandoning their booking before paying for a reservation. Although the hotel websites might be good at attracting traffic, they fail to retain users’ attention, which explains such low conversion rates.
Photos are the most important part of marketing for your hotel online. They're easy to do, and have an enormous impact on ROI. Here are the key ways to prepare your hotel for a professional photoshoot.
Adverts are becoming less and less effective, and your target wants new types of online media. This article is here to help you build a consistent brand content strategy
21.8% of the world’s population buys online, which represents 1.66 billion people. However, this huge amount of potential buyers is hard to convince, and as more and more people are entering this pool, more online businesses emerge every day, meaning you have a fiercely competitive market.
Professional photos are crucial for your listings because they not only show clients the accomodation, but they increase your click-through rate, the number of your reservations, and your revenues.
When deciding to order food, you first go through the menu, focusing mostly on the visuals in it. You then decide to go with the one dish you find most appetizing.
Every hotelier knows about the importance of reviews. But most of the time, what really matter aren't what people have written about you, but the images you're putting online of your own premises. Here are the stats that prove it.